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Domain : Manufacture

Metals Processing & Distribution

CUSTOMER BACKGROUND

CHALLENGE

SOLUTION

BENEFITS

The client is one of North America’s
leading processor and seller of metals for manufacturing and construction industries with good presence in Asiaand Europe
The client wanted to launch eComm
business vertical which was absent in their business model

Deploying a Dynamic, Personalized Ecommerce Experience for B2B Customers in Metals Processing & Distribution

  • Allowing business users to manage the product catalogue and administer the online storefront.<br>
    • Creating seamless integration and real time data synchronization with back-end
    Oracle systems.<br>
    • Personalizing the online experience for customers, including a high quality and
    highly relevant search and browse experience

Transitioned sales from offline ordering to a sophisticated ecommerce platform Sales are accelerated with robust
merchandising, customer specific pricing, search, and filtering functionality, as well as tight integration to back-end systems for real-time inventory availability and order tracking.This metals processor dramatically
reduced the time it takes to process new quotes and close orders with our approach to the SAP Hybris solution
Our team completed the implementation of B2B ecommerce platform on an
aggressive timeline using the hybris B2B accelerator — a solution that allows
organizations to deploy and extend channel functionality when needed, as needed. For example, an organization can
start with an online store and later expand its multichannel commerce footprint by adding additional channels
from the SAP Hybris Multichannel Suite.
The rollout included robust
merchandising support and a range.

Customers order directly instead of going through Sales Reps

  • Improved Search functionalities and
    search relevancy based on customer Zipcode which made the experience personalized
  • Realtime order status , inventory check and delivery date selection helped the customers to plan for the orders in a better way which resulted in enhanced
    customer satisfactions
  • Filter orders based on customer preferences or order types
  • Online quote process reduced the time
    taken for closure of the quotes to an order when compared to manual quote
    entry process which was followed earlier
  • An extendable and reusable IT infrastructure to cater to new lines of businesses and newer geographies.